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Introduction to Google analytics
How Google analytics works?
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference, between exit rate & bounce rate
How to reduce bounce rate?
How to set up funnels in goals?
Importance of funnels
How to integrate adwords and analytics account?
Benefits of Integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
What is link tagging?
How to set up link tagging?
Understanding filters & segments
How to set up filters & segments?
How to view customised report?
Monitoring traffic sources
Monitoring traffic behaviour
Taking corrective actions if required