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Google Analytics


    • Introduction to Google analytics
  • How Google analytics works?
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference, between exit rate & bounce rate
  • How to reduce bounce rate?
  • How to set up funnels in goals?
  • Importance of funnels
  • How to integrate adwords and analytics account?
  • Benefits of Integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • What is link tagging?
  • How to set up link tagging?
  • Understanding filters & segments
  • How to set up filters & segments?
  • How to view customised report?
  • Monitoring traffic sources
  • Monitoring traffic behaviour
  • Taking corrective actions if required