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Lead Generation Methodology
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise- Creating a landing page
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing?
Selecting landing pages after A/B testing
Converting leads into sales Creating lead nurturing strategy
Understanding lead tunnel
Steps in Leads nurturing