Search Engine Optimisation

• What is SEO?
• What is SERP?
• Traffic and it’s types
• All about keywords
• Keyword Research & Analysis
• Google tool for Keyword Planning
• Google Operator

On Page Optimisation

• Keyword Optimisation
• Content Optimisation and planning
• Title Tags
• Meta Description Tags
• Meta Keyword Tags
• Hyper Text Optimisation
• Image Tag Optimisation
• Internal Linking
• H1, H2 Optimisation
• Canonical Tag
• Robots.txt creation
• W3C Validation

Off page Optimisation

• All about Domain Authority
• All about Page Rank
• Backlinks and link building
• White Hat and Black Hat Practices
• Link building strategies Directory Submissions
• Local Search Engine Submissions
• One Way Links from Directory Submission
• Blog Submission(URL)
• Article Submission
• Press Release Submission
• Social Bookmarking
• RSS Feed Submission
• Video Submissions
• Social Media Accounts

SEO Problems/Issues

• Duplicate Content Issue
• Hidden Text Issue
• Broken Links Issue
• Third Party Links Issue
• Duplicate Pages Issue
• Mirror Sites Issue
• Header/Footer Links
• 301 Redirect
• 404 Page Creation
• URL Re‐writing

Link Development Activities

• Creation of Links Pages
• Manual Link Requests to Related Sites

Other Activities

• Simple Site Map
• Google, Yahoo Sitemap

GOOGLE WEBMASTER TOOLS

Algorithm Updates

• Hummingbird
• Panda
• Penguin
• EMD
• How to deal with Google Algorithm Updates
• How deal with Google Penalties and recover the website