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Search Engine Optimisation

search-engine-optimisation

  • What is SEO?
  • What is SERP?
  • Traffic and it’s types
  • All about keywords
  • Keyword Research & Analysis
  • Google tool for Keyword Planning
  • Google Operator

On Page Optimisation

  • Keyword Optimisation
  • Content Optimisation and planning
  • Title Tags
  • Meta Description Tags
  • Meta Keyword Tags
  • Hyper Text Optimisation
  • Image Tag Optimisation
  • Internal Linking
  • H1, H2 Optimisation
  • Canonical Tag
  • Robots.txt creation
  • W3C Validation

Off page Optimisation

  • All about Domain Authority
  • All about Page Rank
  • Backlinks and link building
  • White Hat and Black Hat Practices
  • Link building strategies Directory Submissions
  • Local Search Engine Submissions
  • One Way Links from Directory Submission
  • Blog Submission(URL)
  • Article Submission
  • Press Release Submission
  • Social Bookmarking
  • RSS Feed Submission
  • Video Submissions
  • Social Media Accounts

SEO Problems/Issues

  • Duplicate Content Issue
  • Hidden Text Issue
  • Broken Links Issue
  • Third Party Links Issue
  • Duplicate Pages Issue
  • Mirror Sites Issue
  • Header/Footer Links
  • 301 Redirect
  • 404 Page Creation
  • URL Re‐writing

Link Development Activities

  • Creation of Links Pages
  • Manual Link Requests to Related Sites

Other Activities

  • Simple Site Map
  • Google, Yahoo Sitemap

 

GOOGLE WEBMASTER TOOLS

Algorithm Updates

  • Hummingbird
  • Panda
  • Penguin
  • EMD
  • How to deal with Google Algorithm Updates
  • How deal with Google Penalties and recover the website