Next Batch Start From 08th Oct
PhoneCall us on:
7678191311
The Office Pass, Cyber City, DLF Phase 3, Sector 24

Search Engine Paid Advertising

search-engine-ad
Google Adwords

• Paid Search Results ( Inorganic)

• Overview on Google Adwords and PPC ( Pay-per-Click)

• Overview on Bing & Yahoo ( Microsoft Ad center)

• Setting-up Google Adwords Account

• Understanding adwords account structure

– Campaigns, Adgroups, Ads, Keyword planner, etc

– Types of advertising – Search & Display

– Shopping & Video

– Difference Between search & Display campaign

 

Know about Adwords algorithm

• How ads are ranked in adwords?

• Working of adwords algorithm ( adrank) in detail with scenarios

• Quality Score and its importance

• About CTR

• Understanding bids

 

Creating search campaigns

• Types of Search campaigns- Standard, All features, dynamic search 8 product listing Google merchant center.

• Creating our 1st search campaign

• Doing campaign level settings

• Understanding location targeting

• Different types of location targeting

• What is bidding strategy- CPC

• Understanding different types of bid strategy

– Manual

– Auto

– Advanced level bid strategies

– Enhanced CPC

– CPA

• Flexible Bid Strategy

• Pros & Cons of different bid strategies

• Understanding ad-extensions

• Types of ad extensions

• Adding ad-extensions in our campaign

• Creating adgroup.

• Finding relevant adgroups options using tool

• Creating adgroups using tool

• Understanding keywords

• Finding relevant keywords

• Adding keywords in ad-group

• Using keyword planner tool

• Understanding types of keywords

• Broad, Phrase, exact, synonym & negative keywords

• Examples of types of keywords

• Pros and cons of duff, types of keywords

• Creating ads

• Understanding ad metrics

• Display & destination URL

• Writing a compelling copy for ad

• Good and bad ad examples

• Creating ads

Tracking Performance conversion

• What is conversion tracking?

• Why is it Important?

• How to set up conversion tracking?

• Adding tracking code in your website.

• Checking conversion stats

 

Optimizing Search Campaigns

• How to optimize campaigns at the time of creation?

• Optimizing campaign via adgroups

• Importance of CTR in optimization

• How to increase CTR?

• Importance of quality score in optimization

• How to Increase quality score?

• Importance of negative keywords in optimization

• Evaluating campaign stats

• Optimizing with conversion report

• Optimizing with keywords

• Optimizing performing keywords

• Optimizing non performing keywords

• How to decrease CPC

• Analyzing your competitors performance Detecting fraud clicks

• Detecting fraud clicks

 

Creating Display Campaign

• Types of display campaigns. All features, Mobile app.

• Remarketing and Engagement

• Creating 1st display

• Difference in search & display campaign settings

• Doing campaign level settings

• Understanding CPM bid strategy

• Doing advanced settings

• Ad-scheduling

• Ad-delivery

• Understanding ads placement

• Creating different ad-groups.

• Using display planner tool

• Finding relevant websites for ads placement

• Creating text ads

• Creating banner ads using tools

• Uploading banner ads

• Example of good/bad banner ads display campaign

 

Optimizing Display Campaign

• Remarketing

• What is remarketing?

• Setting up remarketing campaign

• Creating Remarketing lists

• Advanced Level list creation