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Social Media Optimization( SMO)


  • Social MediaOverview
  • Social Media Environment
  • Major Types of Social Media
  • User classification of Social Media
  • Social Media Statistics
  • Marketing on social networking websites Facebook, Twitter and Linkedin
  • Viral marketing and its Importance


Facebook marketing

  • Facebook marketing Overview
  • Facebook Jargon and terms
  • Types of Facebook pages, e.g Fan, Profile, Community/Group
  • Learn to create Facebook pages practically
  • Upload contacts for invitation
  • Fan page wall posting
  • Increasing fans on fan page
  • Adding Facebook plugins in website
  • Creating external tabs in Facebook page
  • Learn to do marketing on fan page?
  • Effective ways of engaging fans
  • Useful apps to do fan page marketing
  • About Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Facebook Marketing Tips
  • Edge rank and art of engagement
  • Case Studies
  • Facebook analytics (free-paid)
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA Setting up conversion tracking
  • Using power editor tool for adv.
  • Advance Facebook advertising using tools


Linkedin Marketing

  • What Islinkedin?
  • Understanding Unkedin
  • Company profile vs Individual profiles
  • Marketing on Linkedinand its groups
  • Understanding Linkedin groups
  • Linkedin advertising and it best practices
  • Increasing ROl form Linkedin ads


Twitter Marketing

  • Understanding Twitter
  • Tools to listen & measure Influence on
  • Twitter TweetDeck, Klout, Peerlndex
  • How to do marketing on twitter
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
  • Case studies on twitter marketing
  • Tools for twitter marketing


Video Marketing

  • What is video marketing?
  • Role of Videos in marketing
  • Benefits of video marketing
  • Setting up a Video Campaign
  • Ideal parameters to set-up a video
  • Uploading videos on video marketing websites
  • Youtube, Vimeo and other video websites
  • Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • Creating Video ADgroups
  • Targeting Options
  • Understanding Bid Strategy
  • Setting up script of Youtube on your website.